One brand.
Three Continents.
One Experience.

Creating a scalable workplace and showroom experience across North America, Europe and Asia.

THE CHALLENGE

How do you create a workplace that immediately feels like Kids 2 anywhere in the world, while still respecting the local culture?

Kids 2 was rapidly expanding its global footprint with an expanded global headquarters in North America and opening new regional headquarters in Europe and Asia. Each office needed to provide a consistent workplace and showroom experience that reflected Kids 2’s growing brand while respecting the architecture, culture, and way of working that were unique to each region.

What began with branded environments and a flagship showroom in Atlanta expanded into leading the development of the Hong Kong and Amsterdam headquarters, where every project required balancing creative vision with real estate, architecture, construction, budgets, international vendors, and complex project coordination.

The result was a repeatable workplace brand experience that unified the Kids2 brand across three continents while giving each location its own distinct identity.

MY ROLE

I led the development and execution of the Hong Kong and Amsterdam headquarters while partnering with the interior design team on the Atlanta headquarters and leading the branded environments and flagship showroom. Responsibilities ranged from real estate evaluation and project planning and management to creative direction, showroom design, vendor management, construction oversight, and final installation.

RESPONSIBILITIES INCLUDED

  • Workplace brand strategy

  • Showroom experience & display systems

  • Real estate evaluation & site selection

  • Budget development & schedule management

  • Architecture & interior design coordination

  • Creative direction & design implementation

  • International vendor procurement & management

  • Construction oversight & installation

PROJECT COMPONENTS

• Workplace Brand Experience

• Retail Showroom Design

• Flexible Display Systems

• Branded Environments

• Architecture & Interior Coordination

• International Construction Management

EUROPEAN HQ

AMSTERDAM

GLOBAL HQ

ATLANTA

ASIA HQ

HONG KONG

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More Than Signs. A Branded Campus Experience.

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Building a Startup from the Ground Up