The King’s Academy is one of the largest private schools in the north Atlanta metro area. As part of a larger re-branding project for the school I re-designed the brand identity for the school’s athletics program – the Knights – and developed a comprehensive style guide to help the school staff ensure consistency during implementation.

The goal for this identity package was to align closely with the school branding and color palette, while giving the athletics program an ownable look that could be consistently applied across a wide range of sports and applications. The applications of the Knights brand identity included uniforms, athletic equipment, apparel, merchandise, promotional items and signage.